New for the 2012 convention season, Larry and Brenda Potterfield of MidwayUSA have teamed up with key conservation groups to offer a Youth Wildlife Conservation Experience (YWCE) program at each annual convention. High school students will have an opportunity to learn about conservation, ethical hunting standards, wildlife research and much more!
Thanks to a generous donation from Larry and Brenda Potterfield, founders of MidwayUSA, 400 high school students from the Dallas, TX area had the opportunity to participate in this free event at last week’s Dallas Safari Club (DSC) “Out of the Wild” convention, in collaboration with the Dallas Ecological Foundation’s (DEF) Outdoor Adventures Education program.
“I believe in order to achieve our vision, America needs the DSC and America needs to invest more money in youth education,” said Larry Potterfield, Founder and CEO of MidwayUSA. “Brenda and I think the YWCE program will change the future of America, and seeing this exciting program get off the ground is very rewarding, and we thank the DSC for being a partner and launching this major effort.”
At the YWCE experience, students had the opportunity to visit over 1,300 vendors from around the world and sit down with professional guides, biologist and outfitters to learn more about wildlife conservation.
“The YWCE initiative is designed to educate youth on the importance of wildlife conservation, and the role of the hunters, outfitters, conservation groups and local governments in the sustained use of wildlife around the world,” said Scot McClure, DEF Coordinator.” “This message is not taught in our schools today. We want to continue to share this message in all wildlife conservation efforts and programs.”
MidwayUSA (http://www.midwayusa.com) is a family-owned catalog and internet retailer specializing in JUST ABOUT EVERYTHING? for Shooting, Reloading, Gunsmithing and Hunting. Now celebrating our 35th Anniversary, Larry and Brenda Potterfield turned their passion for shooting sports into a career in 1977 by opening a small retail firearms store that would eventually become MidwayUSA.