in late January offered Reno youth a three day hands-on event that introduced them the shooting sports, fly-tying, archery, wildlife management and conservation.

The Youth Wildlife Conservation Experience (YWCE) event at this years “Sheep Show”, funded by MidwayUSA’s Larry and Brenda

“As parents, grandparents and educators of tomorrow’s leaders, it’s our responsibility to educate our youth on the importance of hunting, shooting and wildlife conservation,” said Larry Potterfield, Founder and CEO of MidwayUSA. “The YWCE program allows key conservation programs and local educators to enhance kid’s awareness and provide them with an opportunity to learn outdoor activities.”

The YWCE program also allows them to learn the importance of wildlife management, hunting ethics and behavior and to strengthen youth’s connection to natural resources.

“The Wild Sheep Foundation is grateful for the Potterfield’s vision and generosity in launching this new initiative,” said Gray Thornton, President and CEO of WSF. “The WSF will expand the YWCE each year from here on out and we look forward to developing this event and supporting the Midway USA Foundation’s mission. This program gets younger boys and girls outdoors and helps teach the principles of wildlife conservation and stewardship. The future of wildlife and stewardship will depend on not only us, but future generations.”

About MidwayUSA
Larry and Brenda Potterfield turned their passion for shooting sports into a career in 1977 by opening a small retail firearms store that would eventually become MidwayUSA ( Now celebrating its 35th Anniversary, MidwayUSA continues to offer JUST ABOUT EVERYTHING? for Shooting, Reloading, Gunsmithing and Hunting while maintaining the company’s Number One Goal of Customer Satisfaction.
For more information go to:  MidwayUSA