Dead-On Rangefinder solves “The Biggest Problem In Bow Hunting”- quickly and accurately judging distance at full draw.

Bow hunters don’t miss left or right nearly as often as they miss up and down, and virtually all bow hunters have missed (this makes EVERY archery hunter a candidate for the Dead-On). Fog, low light, snow, rain, foliage, open terrain. They all play tricks on our ability to judge distance, but they can’t fool the Dead-On Rangefinder.

It’s cheap insurance for the archer that wants to make the best, most ethical shot they can. A Dead-On Rangefinder could be the difference between a dead animal and a missed animal – or worse, a lost and suffering animal. It’s every archer’s solution to judging distance in the field.