SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, announces that their EL Range finding Binocular has been selected as one of Field & Stream magazine’s “Best of the Best” for 2012. Given out annually, Field & Stream’s “Best of the Best” is awarded to the best new products in the hunting and shooting market, and is considered one of the industry’s top awards.
Each year, hundreds of new products and innovations are reviewed by the testers at Field & Stream magazine, and only the top performing items are granted the Best of the Best designation. This year’s awards were broken down into 11 different categories, such as binoculars, handguns, clothing, and riflescopes, with all categories sharing a few key attributes – inspiration, innovation, craftsmanship, and dedication to a job well done. The “Best of the Best” title is awarded to the product they determine to be best in its class, based on innovation, design, and dependability for its value. The testing process is very rigorous; and often referred to as “The Field & Stream Torture Tests”. After surviving the torture tests, winning products are ultimately selected based on significance of the innovation, quality of the design, and the value they bring to outdoorsmen.
Albert Wannenmacher, CEO of SWAROVSKI OPTIK NORTH AMERICA said, “To be chosen for the Field and Stream Best of the Best award is a wonderful recognition for our company. The overall concept of the EL Range combined with its unique features and comfort lets this product really standout and shine.”
The long awaited EL Range, designed on the EL binocular body, is extremely lightweight and ergonomic. Based on the EL Binocular platform, the EL Range also integrates a powerful laser with new SWARO-AIM technology. SWARO-AIM technology features an integrated gradometer to show the precise and correct shooting distance and angle. The EL Range also allows for read out in yards or meter and brightness levels. The new innovative EL Range will be featured in Field & Stream’s “Best of the Best” September 2012 issue.
Click to view SWAROVSKI OPTIK NORTH AMERICA’S EL Range video:
To view SWAROVSKI OPTIK’s EL Range, and all other Best of the Best Award Winners, visit: www.fieldandstream.com/botbhunting2012