Potterfields Donate over $700,000 to RMEF Youth Programs

Supporting conservation groups like the Rocky Mountain Elk Foundation (RMEF) is something near and dear to MidwayUSA owners Larry and Brenda Potterfield’s hearts. Because of their commitment to conservation, the Potterfields recently donated over $700,000 two very important RMEF youth programs.

The first program that will benefit from the Potterfields donation is the “Adopt a Shooting Team” program. A donation of $501,000 will help support high school and shooting teams all across the country. The second program is the S.A.F.E (Shooting Access for Everyone) Challenge. This program introduces youth to firearm safety and hunter education programs as well as the hunter’s role in conservation. This donation was in the amount of $200,000.

“The RMEF shares our vision of ensuring our leaders of tomorrow will have opportunities to remain active in the shooting and hunting industry,” said Larry Potterfield. “Programs like Adopt a Shooting Team and S.A.F.E. give students, teachers and RMEF volunteers the chance to get involved, stay involved and help make a difference.”

For more information about either of the two programs mentioned above, please contact the RMEF Field Programs office at 800-225-5355, Ext. 236 or via email at safe@rmef.org.


The MidwayUSA Foundation and Scholastic Shooting Trust, a public charity established by MidwayUSA founders Larry and Brenda Potterfield, has received a donation from Browning/Winchester in the amount of $76,585.04.

“Browning/Winchesters’ commitment to youth shooting is commendable and exciting ” says Dick Leeper, Executive Director of The MidwayUSA Foundation. “Their support will fund eight (8) more scholastic shooting teams raising the total teams we have been able to fund to over eleven hundred (1100). The leadership at Browning/Winchester has been fantastic to work with in developing programs to support scholastic shooting teams.”

The MidwayUSA Foundation works with shooting teams, conservation groups and the shooting industry to raise funds in support of high school and collegiate shooting programs. Each donation, such as the money received from Browning/Winchester, brings SST one step closer to achieving sustainable support for youth shooting programs.

“The shooting industry wants to get involved in youth shooting education,” says Larry Potterfield, Founder and CEO, MidwayUSA. “Working together increases the likelihood of continued financial success for these teams.”

About MidwayUSA
For over 35 years, MidwayUSA has and continues to offer JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting while maintaining the company’s #1 goal of Customer Satisfaction. In 1977, Larry and Brenda Potterfield, both country kids from Missouri, turned their passion for shooting sports into a career by opening a small retail firearms store that would eventually become MidwayUSA (http://www.midwayusa.com).  Raised on family values like honesty, integrity and respect for others, the Potterfields built MidwayUSA on these values, and today, strive to maintain this culture with each and every Employee added to their growing team.

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