By Joel Harris

Carl Zeiss Sports Optics, the world’s leading manufacturer in high performance sports optics, is pleased to announce the launch of its new website. Aimed at enhancing the user’s experience, the new website provides the necessary tools to help educate the user about all that is Zeiss. Product information is broken out by market segment (hunting / shooting and birding / nature observation). While making their purchasing decision, users will also be able to find their dealer of choice through the Zeiss dealer locator.

“The new website demonstrates our investment commitment in keeping those who share our passion for great optics and the great outdoors updated on the latest products and information from Zeiss” said Mike Jensen, President of Carl Zeiss Sports Optics. “The new Carl Zeiss website offers users more overall features, more functionality and more information than ever before”.

U.S. website visitors will automatically be directed to the U.S.home page where they will have access to information specifically for the Zeiss U.S. market.

Major highlights include:

  • Updated Product Pages – With product features, specs and animation 
  • Video Channel – Highlighting our latest products in action
  • Zeiss Gear Store – Your one stop shop for all Zeiss branded merchandise and apparel.
  • Zeiss Experience – Get the latest news, technology, promotions & rebates along with ballistic calculators for the award winning RAPID-Z reticles.
  • Dealer Locator – Using Google maps technology to find the closest Zeiss authorized dealer
  • Product Registration – Making registration of Zeiss product quicker and easier. 

Contact for media and press relations
Joel Harris, Carl Zeiss Sports Optics
Phone: +1 (804) 425-8466, Email:

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Carl Zeiss

The Carl Zeiss Group is an international leader in the fields of optics and optoelectronics. In fiscal year 2010/11 the company’s approx. 24,000 employees generated revenue of about 4.237 billion euros. In the markets for Industrial Solutions, Research Solutions, Medical Technology and Consumer Optics, Carl Zeiss has contributed to technological progress all over the world for more than 160 years and enhances the quality of life of many people around the globe.

With its innovative technologies and leading-edge solutions, Carl Zeiss is successful in the fields of Semiconductor Manufacturing Technology, Industrial Metrology, Microscopy, Medical Technology, Vision Care and Consumer Optics/Optronics. Carl Zeiss is represented with around 30 production and over 50 sales and service sites in more than 30 countries worldwide.

Carl Zeiss Sports Optics
Carl Zeiss Sports Optics is a leading, international provider of premium sports optics and part of the Consumer Optics/Optronics Group of Carl Zeiss. Carl Zeiss Sports Optics, LLC is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States and Canada. The North American headquarter is located in North Chesterfield, Virginia.