On February 17,2014 Cabela’s Incorporated announced that Richard N. Cabela, Co-Founder and Chairman Emeritus, passed away at his home in Sidney, Nebraska at the age of 77.
Cabela’s was the dream of Richard “Dick” Cabela. Dick Cabela always put the outdoorsmen first by providing what hunters and fisherman wanted.
He searched for new products in every outdoor field, always with an eye for his customers. Because of his passion Cabela’s and its products became iconic all around the world.
In 1961 Dick Cabela, his wife Mary, and brother Jim, founded Cabela’s when he purchased $45 worth of fishing flies and ran an ad in Sports Afield magazine.
It read;
“FREE introductory offer!!! 5 popular Grade A hand-tied flies. Send 25c for postage and handling.”
Orders poured in and Dick Dick purchased more fishing gear and he and Mary mimeographed a small catalog and included it with every customer’s orders. As the company grew Dick and Mary made it possible for sportsmen and women to get quality outdoor products regardless of where they lived. Dick Cabela was filmly committed to providing its customers a good value for their money. Dick Cabela, through perseverance and much hard work truly achieved the American Dream.
Cabela’s grew to a $3.6 billion company with a worldwide catalog and Internet business and 50 retail stores in the United States and Canada. Dick Caela was Chairman of the Board until June 2013, when he transitioned to Chairman Emeritus and Jim Cabela became Chairman.
Dick Cabela is survived by his wife, Mary, and their nine children and their families; as well as two sisters and three brothers.
About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®.
Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.
Visit Cabela’s website at www.cabelas.com.
