PRADCO Outdoor Brands, one of the world’s largest manufacturers of both hunting and fishing products, has launched its new website, This state-of-the-art website features a plethora of successful hunting and fishing brands that PRADCO Outdoor Brands is proud to call its own.

“PRADCO has a long tradition of developing premium brands and products,” said John Skrabo, Vice President of Marketing. “This new website provides a single resource for showcasing our rich heritage.”

The new web page features information and links to all PRADCO Outdoor Brands’ websites, which are being redesigned and moved to a new platform. The site will also provide links to industry news as well as senior management.

Summit Treestands, Moultrie and BOOYAH have all been refreshed with a new look and feel,” noted Skrabo. “They are much more user friendly, with tablet and mobile versions. Our other sites, including Knight & Hale, YUM and Lindy will be launched by March 6, while Lurenet, Rebel, Wingscapes and Bomber Saltwater Grade will be re-designed by mid-May.”

“Almost 50 percent of all retail purchases begin with on-line exploration,” said Skrabo. “Having consumer-friendly, brand-centric websites continues our commitment to enhancing the consumer experience.”

About PRADCO Outdoor Brands:
PRADCO Outdoor Brands is one of the world’s largest manufacturers of hunting and fishing products. It is a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO’s heritage in the outdoor business stretches back to 1894, when Heddon Lures was founded. PRADCO Outdoor Brands is headquartered in Birmingham, Alabama, and has manufacturing locations in Alabama, Arkansas and overseas.