Robinson Outdoor Products, owner of the industry leading ScentBlocker® brand of scent control liquids and hunting apparel, announces expansion of their highly successful “Back To Main Street” (BTM) exclusive dealer program for 2017.
“The Independent Dealer has always been the grassroots mainstay of ScentBlocker. Today, more than ever before these dealers are under attack from an ever changing and increasingly competitive retail landscape.” says Robinson Outdoor Products president Scott Shultz. “Our Back to Mainstreet program provides exclusive product support which is designed to drive consumers back to independent retailers. Additionally, our ScentBlocker and Tree Spider brands further protect dealers with an aggressively enforced MAP program.”
New for 2017, will be exclusive products in Realtree® Xtra™ and Mossy Oak® Country™ camo pattern, and, back by popular demand, select ScentBlocker models will offer a “retro-camo” option, as well.
“The Back to Main Street dealer program has real teeth”, says Corey Waller, Robinson National Sales Manager. “When we say dealer exclusive, we mean it! These products will not be available anywhere else, only at our Mainstreet dealers!”
ScentBlocker launched its Back to Main Street program in 2015 to provide independent retailers a differentiator in product offerings to remain competitive with box stores. The BTM program demonstrates Robinson’s commitment to partnering with independent archery retailers that are a direct connection to consumers who rely on their expertise and trust them to carry best in class products. To support this class of retailers, the BTM program provides strong branded consumer marketing campaigns, flexible POS/POP options, and dealer-exclusive SKUs and camo patterns – and, of course, new products and strong margins. Because the distribution is protected, of the nearly 100 exclusive SKUs for 2017, none will be available on ScentBlocker.com or other online portals such as Amazon.com, ensuring no competition or discounts.
Kim Campbell, Robinson Outdoors Products National Sales Manager states, “Category leadership, patented technology, and innovation have been hallmarks of the ScentBlocker brand. We realize that not many retailers can carry all our extensive product lines, which cross no less than 8 hunting categories. Offerings include internal and external body care products, base layers, specialized hunting suits, laundry care products, travel and storage solutions, lures and attractants as well as tree stand safety products within the Tree Spider® line. Back to Mainstreet makes the dealer’s buying decisions easy.”
An improved Dealer Locator on the ScentBlocker.com website connects consumers to local retailers – with nearly 12,000 inquiries over the last two years.
About Robinson Outdoor Products LLC brand ScentBlocker®:
Robinson Outdoor Products is a privately held corporation based in Cannon Falls, MN. As the clear leader in hunting apparel, scent control technologies, scent control liquids, and treestand safety equipment, their mission is to improve the hunter’s experience by innovation. For more information about Robinson Outdoor Products and the Tree Spider brand, call 1-507-263-2885 or visit www.RobinsonOutdoors.com.