GPO, USA, the industry’s newest premium optics company, has hired Joel Harris (above), owner of Harris Global Marketing and Communications. Joel and his company will engage and direct communications with the outdoor hunting and shooting sports media. Harris will work closely with GPO, USA, executive officers to maximize communications within the shooting sports market.

“Joel brings a high level of experience, competence and expertise to GPO, USA,” said Michael Jensen, owner and CEO of GPO, USA. “He is very well connected in the press channels, he is a strategic thinker, and with his extensive industry and optics background, he brings a level of technical product-use expertise that is incredible. We at GPO consider ourselves very honored to be able to work with Joel.”

Harris Global Marketing and Communications, will be involved in all aspects of GPO’s public relations and communications. All industry press and publications can contact Joel directly for company information, test and evaluation product samples and events and sponsorship materials.

“I couldn’t be more pleased to represent GPO, USA. As an optics expert, I recognize high-quality optical products and that is exactly what the GPO brand stands for. Mike and I have worked together throughout most of our professional careers and have elevated every brand we have been involved with. I look forward to building a sustainable public relations program and network for GPO, USA,” said Harris.

All GPO products purchased in the United States include GPO, USA’s, Spectacular Lifetime Warranty™. Full details of this warranty can be found at

WE FIGHT — WE SUPPORT — WE CARE. GPO, USA, is proud to contribute a portion of all sales proceeds to the following organizations: Rocky Mountain Elk Foundation, National Rifle Association, and Safari Club International. For additional information on these efforts, visit or email

About GPO, USA

GPO, USA, is an American-based company that creates and sells premium sporting optics to avid outdoor enthusiasts. Based in Midlothian, Virginia, it is owned and operated by Michael Jensen, an outdoor industry veteran who has successfully assisted in leading numerous premium brands, including Zeiss, Swarovski, Remington, and Marlin, to benchmark-success levels. GPO, USA, works in tandem with GPO, GbmH, a German-based company owned and operated by Richard Schmidt, the former CEO of Carl Zeiss Sports Optics, GmbH. GPO, GmbH, is the global owner of the GPO brand. Together, GPO, USA, and GPO, GmbH, design, engineer, and produce optics that meet the highest specifications in their products’ price and class segments. GPO, USA, is committed to enhancing the experience of outdoor enthusiasts by bringing premium products with better features at similar prices or similar-quality premium products at better prices than comparable optics. GPO, USA, is unique in not only creating premium sporting optics but also offering one of the best warranty service policies in the industry. The company also publicly supports select organizations that promote conservation and protect our country as well as our constitutional rights. For more information about GPO, USA, visit or email