2007 SHOT Show Breaks Record
By Peter B. Mathiesen
Jan 13, 2007 - 8:04:00 AM

Awards Gala
  A busy day on the show floor Thursday was followed up by a night of entertainment with country stars Miranda Lambert and Blake Shelton.  View Slide Show

ORLANDO, Fla.—On Jan. 11, at 8:30 a.m., the doors opened to the largest SHOT Show in history at the Orange County Convention Center.

Approaching the close of its third decade, the SHOT Show set records with more than 1,870 exhibitors, 656,000 square feet of exhibit space and realized a 40,000-square-foot increase in the Law Enforcement section alone. Participants from every state and 75 countries will come together in the show’s more than 1.3 million square feet.

“It is at the SHOT Show that our industry provides a glimpse of what’s to come over the next year,” said Doug Painter, president of the National Shooting Sports Foundation, which owns and sponsors the show.

Manufacturers agree that the show has become an indispensable part of their business.

“This show is the ‘big Kahuna.’ If you don’t make your new product introduction here, you’ll lose a year of income. It’s that simple,” said Lewis Danielson, president of Crimson Trace.

“I really have no idea where my company would be without this SHOT Show,” said John Vehrs, president of Timney Triggers.

According to the National Sporting Goods Association, hunting and firearm sales in 2005 grew 6 percent from ’04. That’s two times more than the growth of the athletic and sports equipment market as a whole.

The SHOT Show has ballooned to one of the top 30 trade shows in North America and will generate over $45 million in revenue for the Orlando area. Today the show sports more than 13 miles of carpet, giving attendees only 65 seconds if they were to visit every booth on the floor. A staggering statistic, especially when compared to the first show’s 290 booths, 28 years ago in St. Louis, Mo.

-- Peter B. Mathiesen


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