Altus Brands Doing it's Part in Gulf Clean-Up By Rich Walton - Hawk Associates
Jul 21, 2010 - 7:09:14 AM
Altus Brands, LLC, a Northern Michigan-based manufacturer of Bughats™ is extending a helping hand to the Louisiana coastline oil spill clean-up by donating 1,000 of its hats to volunteers helping in the "Save Our Gulf" effort.
Bughats unique design will not only protect clean-up workers from biting insects, but also the sun, explained Altus Brands, LLC president Gary Lemanski, in announcing the donation this week.
"Following news about the spill caused us to think about what a small company could do," explained Lemanski. "And though large corporations and government are ramping efforts, we decided to do something quickly that might help a little. We're in this together and need to help each other."
Workers on the Gulf clean-up won't have pesky, biting bugs making their day harder.
Two groups will be receiving the free Bughats, a $25,000 value, this week: the Louisiana Department of Wildlife and Fisheries and Barataria-Terrebonne National Estuary Program. Both are active in the coalition to restore coastal Louisiana.
"Our biologists are on the water and in the coastal marshes daily supporting the wildlife rescue mission," said LDWF Secretary Robert Barham. "The department greatly appreciates this offer which serves our personnel well during the hottest months of our south Louisiana summer."
Comfortable Bughat keeps sun and rain off head but with a simple move, pull down mesh covers face and neck.
The novel boonie style Bughats feature a fine, see through mesh netting that is conveniently stored in a zippered compartment at the top. When needed it is simply pulled down over the face and neck to protect the wearer from biting and pesky insects. They also provide protection from the sun.
CHALLENGE TO OTHER SMALL BUSINESS:
The Altus Group president is hoping his company's example will inspire other small businesses with products that can be used in the oil spill clean-up effort to make similar donations.
"The Louisiana coastline is a national treasure," said Lemanski. "What happens to it affects the entire country. If a small company like ours can make even a bit of difference, then just think what can happen as the momentum grows."
In that vein, the Altus Group will also be donating 10% of all future online sales of Bughats to support ongoing wildlife rescue in the Gulf Coast region. The special offer appears on the Bughat website.
Altus Brands, LLC is a private company headquartered in Traverse City, Michigan. Altus Brands owns a diverse platform of companies that manufacture various types of outdoor recreational products.