Straight Talk - Rich Walton By Frank Addington, Jr.
Jun 9, 2009 - 6:14:18 AM
FA: Rich, you and I go way back...maybe 25 to 30 years. Tell me about where you were born and where you grew up.
Well, first of all, this column was not supposed to be about me. It is supposed to be about celebrities of the sport of archery. I'm just one of the worker bees but I know Robert has had his questions for a while so maybe with me diving in, he'll get his done too. But, to your question, it's been a long time for sure. I remember the first time I met you I was working for PSE and it was one of the shows. You were just a real polite, skinny kid that always called me Mr. Walton. Made me feel old too. I was born in Wilmington, Delaware. Dad was in the AF so I lived in Delaware, Texas and West Virginia by 3. I spent the rest of my early life in Del until my Freshman year in high school. That was when we moved to Tokyo, Japan. I went three years in high school there, Narimasu High, before Dad rotated back to the US. He was going to Salina, KS and that really wasn't where I wanted to go so I pleaded to go live with my grandparents who had just retired to Miramar, FL. I was a wild child so I had to agree to finish high school at Miami Military Academy. I'm still wondering how I made it through that.
Mom, her leopard skin coat and me.
FA: What sparked your interest in archery?
In Del. I lived in row houses built during the war and right across the street was a huge field, creek and that's where we kids lived in the summer. If it wasn't baseball or football we were all in the woods. I remember my first weapon was a spear but soon graduated to making our own crude bows and arrows. Then we all got the kit bows with the rubber suction cup arrows. We took off the suction tips and sharpened the tips on the sidewalk until we have an animal ready point. Then in Tokyo I took a summer course in archery from a Japanese long bow shooter. I don't remember his name but I was his number one student. Just had a knack for it. They anchor out and away from the ear. Far different than the way we anchor. Then I never picked up a bow again until 1977 when I was hired by Pete Shepley at PSE.
Cowboying up around 3.
FA: When did you fire your first arrow?
Delaware, in the woods with a self made bow. Funny thing, this guy across the street invited some of us kids in one day and he was a bowhunter. This had to be '54 or earlier. I never knew people actually hunted with a bow for real. I remember he shot a recurve and his broadheads had to actually be sharpened and the other end of that wood arrow were feathers. I thought that was so cool.
Dad was in Korea, I was in 2nd grade, Mom just got her drivers license so GrandMom, Mom and me headed for Miami. The gators are real. They were fed raw meat right after I got out of the enclosure and all I can say is, I'm glad they weren't ready to eat a kid.
FA: Where did you attend school?
My first four, actually five years since I got held back in first grade, they actually did that back then, was a Protestant school. Not exactly prime for a kid with ADHD disorder. They were not only allowed to provide corporal punishment, my parents encouraged it. I would go in in the morning and the teacher would gleefully announce, "Let the beatings commence." I was an aerobic dream while also providing therapy for all the frustrated teachers who had the pleasure (or horror) of having me in their class. Luckily the school only went to fourth grade and I was able to wear them all down and escape, body relatively intact after only five years.
Next stop, Oak Grove Elementary School in Wilmington. I hit the ground running, still suffering from the unknown malady of ADHD so once again became a class favorite. These teachers were a bit more adjusted so the beatings diminished quite a lot as this thing called detention reared its ugly head. Then we left for Japan sparing a whole new generation of teachers stateside and introducing my methods of learning to those who felt the need to escape the boundaries of US schools to teach for the gov't. I think any who may be still alive, having had me in their class regret the choice.
Well, it was the 50's.
FA: What was your goal coming out of school career wise?
My goal coming out of High School was 'Getting out of School.' Believe me, there was not a thought to 'what now'? Viet Nam fixed that and in '66 I sidestepped the draft and entered the Air Force and something clicked. I actually excelled, like third in my class Aerospace Security Forces and suddenly the light went on. I still wasn't sure what my goals were but I knew whatever the path I was leaving childhood and underachieving behind.
Miami Military Academy, 1962, my senior year.
FA: So what after the Air Force:
Keeping the place safe with my buddy Henry Nelmes, Wheelus AFB Libya, 1967.
I had gotten married, divorced and drafted all in the short span of three years. I had worked for the Fla. DOT and didn't see myself doing that the rest of my life. I moved back to Miramar after the AF and took advantage of the GI Bill, worked five to 7 nights a week showing movies at hotels along Miami Beach to West Palm Beach and started college. I did two years at Miami-Dade Jr. College, graduated with honors. Moved to Tallahassee and finished my last two years at Florida State, graduated Magna Cum Laude, received an assistantship for my Masters in Adv. from the University of Illinois and I was launched into the work force.
How things change, Miami-Dade Jr. College driving the first Honda Car. Now, a Ford F-250.
FA: How did you find a way to tie in archery to a career?
After completing my Masters I took a job in Champaign, IL at the Courier Newspaper. Lots of potential but a friend who followed me up to the U of I kept calling me about this archery company in Mahomet, IL. Seems they were looking for someone to take over their Marketing/Adv dept. Finally after weeks of bugging me I decided to make an appointment and go check it out. I guess you could say it worked out.
Graduation from FSU, 1975.
FA: What was your first job in archery? Did it help you shoot more or less?
PSE, April 1, 1977 Pete Shepley hired me as Director of Marketing/Adv . I wasn't shooting at all. I was into body building and tennis and those two sports occupied my time. But, working for PSE and my love of anything shooting, it was only natural to get into it. Plus, it's hard to sell something you know little about. I had to gain knowledge so got a Citation compound, a bow like I had never seen before and started shooting on my lunch time. It was a blast.
NFAA Lake of the Woods 1978. I didn't win.
FA: My father remembers your PSE days. What was your role at PSE?
I handled all Marketing/Advertising/PR duties including ads, catalogs, sales material and Media relations. In addition I handled the Target and Hunting Advisory Staffs. We also had an organization called Outdoor Adventures Membership Club and produced a one page Newsletter for dealers. I expanded that into Precision News and eventually North American Bowhunter Magazine.
My only bowhunt with Dad and friend Noel Feather.
FA: We watched PSE explode in growth as a company. I remember certain models being great sellers in my parent's business... the Citation, Laser, Laser Magnum, Sidekick, Pulsar, Nova, Mach 1, Mach 6, Spirit, etc. What years were you there and what impressed you most about Pete and his company?
They were all great bows. Where Jennings went for speed, they also had heavy bows. Bear was in transition, between buyers and seemed to stagnate in the turmoil. What we did at PSE was design a good looking, smooth shooting line of bows. The Laser was my baby. About 1978 I had mentioned to George Chapman, head of engineering at the time, about designing an Eccentric wheel that was more oblong as opposed to round. He discounted it. What did I know? I was an ad guy so forgot about it. George knew more about archery at the time than I would ever know. We moved the company to Tucson in 1980 and Bob Ragsdale took over engineering and low and behold York Archery came out with the cam. I went to Bob and wanted him to build a cam bow. Performance was greater but Bob was adamant about the hand shock and potential overstress. Bob was practical; his saying was, 'how far through the animal do you want the arrow to go?' He was right. This obsession with speed has its draw backs. I just wanted something different, something we could really market. I just couldn't get anyone else to go along with me until Pete went to a shoot and York dominated the line, the tournament and had everyone talking about their faster, flatter shooting cams.
One thing about Pete, he is not ever happy being second and that is one of many things I admire about him. There was no quibbling after that and I got my bow, the Laser. And Bob was correct; the haste to move and the current designs resulted in bows blowing up all over the country. I had designed a very unusual ad, 'Unleash the Beast' and that coupled with our network of dealers and reps, demand blew the doors off. We couldn't keep up with production. Until the limbs, designed for less power also started blowing up. This is the problem every company faces when they are reactive as opposed to proactive. We were just demanding too much from a bow design by putting the additional stresses on it.
Shooting clays with Dad behind the PSE Pro Shop, Mahomet, IL.
FA: Why did you decide to leave?
That was probably the hardest decision I have ever had to make. I loved PSE and felt like I was a part of it but Barnett International dangled too large of a carrot. I couldn't turn the offer down. So, I packed up the family and moved to New Port Richey, FL. Which turned out be one of the worst decisions I have ever made. Two years later, tail firmly between my legs I packed up the Ryder Truck and limped back to Tucson. Sometimes when that grass looks so much greener on the other side of the fence, it isn't. But the best part is I was able to regroup and I made the decision to stay in the industry and don't regret the move.
Bowhunting the Canyon Ranch, CA 1983.
FA: What did you do next?
I took some time off and went through my entire life savings in the process. Then I spent money we didn't have and went to SHOT to see if there was any reason to stay in the industry. Everyone I ran into said the same thing. 'Don't leave, stay in the industry'. So I went back home and started Hawk Associates. My advertising agency basically does what I did for PSE and Barnett. It was the single best move I have ever made.
My first Outdoor Writers Conference at Hawk, 1986.
FA: When you started Hawk and Associates, what was your main goal?
I saw a need. Companies have two choices. They can utilize someone in house trained or untrained to handle the marketing, advertising and PR or they can hire an outside agency. In our sport there are only a handful of agencies that really know the market and the people who participate in some way in the sport so many times companies go with a local agency that also does grocery stores and used cars. Nothing wrong with that but you also have a learning curve that may or may not take longer than the company needs to survive. I've branched out since I started Hawk in 1986 but my love remains helping companies sell into the archery/bowhunting market. I positioned myself as someone who knew what to do, would work hard and do it for less cost. I work out of my home, hire only contract people so I can keep rates low. I don't have anyone working for me full time. Thing is, big agencies have a lot of people and overhead to pay and the clients have to pay for that. This is great for large companies with deep pockets but my goal, my niche is the small to medium sized company that simply has a great product and not a lot of money to launch it correctly. I just get more done for less and that helps these companies get the expertise they need to get the word out without going bankrupt first. I don't compete with the large agencies. I just take on a heavier work load and do pretty much the same job.
With client, Randy Phillips of AZ Rim.
FA: Did you achieve that goal?
Well, I think so. Thing is no agency controls every aspect of a client. You can lay out plans and offer suggestions but sometimes they don't listen, or the market leaves them behind. My largest client right now was an offshoot of Loc On Treestands. I worked 12 years for Loc On until an unforeseen bank event caused them to close the doors. One of the principals in Loc On, Kent Southard branched off and started Carolina North Mfg. and I handle their marketing, adv and PR. Another company I had worked with for 15 years, the maker of Pro Ears electronic hearing protection/amplification products was sold and I've been retained by the new owners. I am looking forward to a long relationship there. I have others that represent years of working together and last year three new clients came on board that I am really excited about. Like Mountaineer Sports and their new Rescue One 'CDS' system and Loc-A-Peep and their new Whisper Peep.
Little league coach Rich.
FA: I guess like most creative people you have certain "ideas" or ad campaigns that are like your babies. Tell me what you believe to be the basics of a good campaign?
The idea of any ad campaign, I believe, is to relay a message and instigate some kind of action. Basically you want to instigate a behavior or educate or move to action. Lots of ways to do that but the main thing, regardless of the medium is first, target the campaign, get the attention of the perspective buyer and then make them want to act on the message. The bottom line is always the call for action so they clearly know what they have to do to satisfy that need or desire you have hopefully instilled in them. Sometimes the message is lost. Sometimes the creativity of the ad or commercial is so distracting the audience is left not knowing what the message or call to action was. We have all blown over print ads, not interested or not in the market or just boring. We have all sat through a commercial and when it was over wondered what the heck they were selling.
Timm Getts, me and Robert ready to hit the ATA Show floor, 2007.
FA: Any campaigns you are especially proud of?
I've done some campaigns I especially enjoyed and the results were good. At Loc On we had devised a series of ads, made into posters depicting the development of the Loc On Treestand. The first was a cave man in a Loc On with a club in the tree waiting for a T-Rex to come close enough to bean. We went from there through a mastodon, saber tooth tigers, spears to bows and were actually working on the next one set in the middle ages with a damsel in distress, a knight in shinning armor with a broadsword on a Loc On and a fire breathing dragon when the bank shut us down.
Another one is the Beast ad for PSE, people still talk about that one, pretty crude looking back and knowing what we can do digitally now. I did a few dragon ads with PSE too that caused some action too. Honestly, I was a bit tired of seeing some guy smiling, behind a dead buck telling us how great some product was. They were all the same. PSE, and Pete just pretty much let me go crazy. I'm not sure if he would ever do that again though. Another good one I liked was also for Loc On. I went to a Doctor I know and obtained use of his full size skeleton. We dressed it in tattered camo, installed it with bow in a Loc On, in the tree and the headline read: So Comfortable You May Never Want to Come Down. Those were fun campaigns but they accomplished the results. They got people to stop, read the copy and many followed our call for action, go buy a Loc On, go buy a PSE.
Hanging with the Ladies.
FA: Any that you thought would be well received that flopped?
Actually, no. I can't think of one campaign that broke the current mold, was creatively different turning out to be a flop. My PSE Beast Ad won the Award for Advertising Creativity and marketing campaign from American Firearms Industry, presented by my old friend Dave Staples. Our T-Rex campaign won the first RHINO Award for Advertising excellence from Stan Chiras at the second or third Bowhunting Trade Show in Louisville, KY. When the industry sits up and notices and the sales reflect it, the campaign could be called a success. Course I did have one detractor who called me at PSE after seeing the Beast ad. Said he would never again buy a PSE bow because we were devil worshipers. It just never occurred to me at the time that another name for the devil is the Beast and anyone would be offended. And while there were a few times I certainly believed Pete to be the devil I can honestly say during my time, and no time since have I ever had any reason to believe Pete Shepley was in fact, in any way connected to Satan. This is a joke in case any reader takes me serious.
FA: How long have you run Hawk Associates?
Well this is going to make me feel old. I started in 1986 so I'm going on my 23 rd year. I'm sure the next 23 will be easier.
Me with my daughter Michele, Granddaughter Angela, Grandson Ben, Sal, Tony and Nicky and Great Grandson Robby.
FA: What do you offer your clients?
I stopped giving out Green Stamps but Sham Wows are looking like a good alternative. Actually, I'm a full service agency without the full service price.
FA: Ok, so how did you & Robert Hoague hook up?
I first met Robert about 1978. He knew Pete Shepley and Pete had suggested he get in to camo. So Robert, probably the best, most successful hunter I have ever met, started a company by the name of Camo Clan. He was the first to advertise camo clothing in the magazines. I ran into him years later in WY. I was hunting with Jimmy Miller, Noel Feather and my Dad. We were at a check in station, not because I had killed anything but Robert was there. Then I left PSE, went to Barnett, came back, started Hawk, his company had lost out to a strike, fire and pestilence, wife left him. He was just living day by day. I was sitting in the Loc On booth, Dallas, TX at the SHOT Show when I looked up and there he was. I have no idea why but I asked him to dinner. We went to a diner, ate and talked about the sport, him and what had happened to Camo Clan. Even today I have no idea why, out of all those people and clients I asked him to dinner. We were not close friends at that time, just knew each other. There is just something about Robert I guess.
After that my agency took off and he was still trying to do something in the sport he really enjoyed. He would call every so often and chide me about computers and this internet thing Al Gore had invented. Heck, Fred Wallace of Bowhunter Magazine fame and I used to laugh that we were the last professionals in the US to get fax machines. Actually Fred was forced by MR James leaving me as the last hold out. He later convinced me it was really a wonderful machine he then couldn't live without. So I got one too. Geeze, what a great invention.
Meanwhile Robert was hard at work on the internet with this little site called bowhunting.net on AOL. I think this was about 1991. So I decided to take the plunge. I went to a seminar, got hooked, bought a dang computer thing and was two days away from meeting with some guys who were going to make me a Hawk Associates web site when Robert called. Well, I was pretty spunky about then and let him know of my plans to come in to this century. He asked what my plans were, I told him, he asked why not come in with him. I, being the trusting sole I was immediately became suspicious. After all, I was the Hawk and 'successful'. But I liked Robert so; he offered to fly out so he could explain what he had and how we could join forces. Unbeknown to me Robert had to borrow the money to buy a ticket and to show you what kind of great man this long haired bowhunting internet guru is, I just found this out about a year ago.
He showed me what he had. I was not impressed but while I'm a bit slow sometimes I saw the potential. I believed then as I do now that the internet is the greatest communication tool the world has ever witnessed. Bowhunting.net was the pioneer and even since those early days as we were building it into what you see now, an ever changing fountain of information and entertainment, it was and is the largest, most visited web site in the world for bowhunting. This is what Robert started. Together and with the help of so many avid bowhunters like Jon Silks, Rick Philippi, Roy Keefer, Dave Conrad, Keith Dunlap, Bob Robb, Jason Balazs, Timm Getts, Fred Lutger, Colby Ward, Sue Burch and of course you Frank, who has made these interviews possible and then, there are just too many to mention. We have created the place for archers and bowhunters to come.
FA: How early were you involved with Bowhunting.net?
Pretty early in the time line. I think Robert started it around 1989 and I came on board around '91.
FA: What impresses you about this website?
It's purity. Robert and I look at it from two different angles though. He is the bowhunter's purist. Robert lives, literally lives to hunt. Except for his lovely wife Debby no other thoughts consume him like the sport. He works so he can hunt and his work is his hunting. I doubt if there is another human on this earth who has hunted as long, as hard and with the results he has obtained more than Robert. Some have killed larger trophies, some have hunted more exotic places but I doubt anyone has taken more game total, than Robert and I know, there is not a human alive more dedicated or more in love with bowhunting than Robert. I, on the other hand, look at the site for its communication and promotional opportunities.
I look at it as a stadium filled with hundreds of thousands of bowhunters and their families who have come to us so we can tell them tales of the sport, share our adventures, educate and entertain them and importantly, tell them, show them about those products and services they will want to have to enjoy the sport to it's fullest. Together, I think, Robert and I make the perfect team. We have disagreed, never argued. There is never tension or envy, or greed between Robert and me. I believe us to be the best of friends who always put the other first, and the best partners one could hope for.
The site is loaded. I mean loaded with something for everyone. I compare it to Disneyland. You just can't absorb it in one visit. We do this on purpose. There are cleaner sites but none has the sheer volume of information and since we put up BowTube last year our numbers are exploding.
Rotary Trail Ride 1987.
FA: Brag a little.... just how many people actually visit this site per month?
Our unique, which means one person, one computer counted only once runs from the 250,000 to over 500,000. Now, put that in perspective, most bowhunting magazines are in the 100,000 per issue range. Our most read publication for archery is barely over 140,000 readers. On our slowest month we eclipse that in two weeks.
With my good friend Larry 'Grasshopper' Knowles. FSU Noles till the end.
FA: Is it expensive to advertise on this site since the traffic count is so high?
If we charged by count we would be doing very well. My goal from the start was to be affordable to even the smallest start up company. These companies have to battle the large ones in magazines due to the high cost. For example a small company necessarily buys a fractional page while the large ones are buying full pages, multiple pages and in more magazines. On a pure cost basis, a company can purchase a magazine ad of about 1/3 of a page in a magazine going to approx 150,000 reader. For about that same cost they can be on bowhunting.net for an entire year. But that is only part of the story. A magazine may also, at no charge help you out by running a Press release. Usually a small photo and a few sentences. That is their value added. My program is a bit more extensive. Remember, basic cost is comparable to a 1/3 page ad one issue. I throw in articles, monthly columns, Product Evaluations, unlimited Press Releases, 3 banner positions and now, videos.
So, think about this. A company has a commercial done costing thousands of dollars. They then have to buy the time on some network, costing thousands of dollars and may reach 250,000 to 500,000 viewers 30 seconds during a show. They can, for the cost of that 1/3 page ad and a year with us place that same 30 sec commercial and have it accessible for a year and longer, at no extra charge. We have videos on our site that have been up for less than a year that have received over 200,000 views! Now that is value. Not everyone sees it. Not everyone accepts the internet, or still feel other mediums are better but when you add it all up, this is like stacking the Rocky Mts up against a sand dune. There is no value more effective than advertising on bowhunting.net if you sell a product or a service to the bowhunting archer. None.
The gracious and lovely Hall of Fame inductee Ann Clark.
FA: OK, let's talk legends. You and I brainstormed years ago about these "Celebrity interviews". Give me a run down of some big guns in our industry that have made a lasting impression on you Rich.
I worked for Pete Shepley, we didn't always agree but he has made a lasting impression on me. He is a perfectionists and he is brilliant. Robert Hoague, my best friend who I admire for his simplicity, honesty and ability to remain calm in the face of adversity amazes me. He is the most unpretentious man I've ever met and one of the nicest. I've met and been impressed by Chuck Saunders, Tom Jennings, Dick Lattimer, Bob Proctor of Alpine, Andy Simo of NAP, Ralph and Vicki Cianciarulo and Mom, Gene Shands and John Strasheim of BowTech, Bob and Bruce Barrie, John, Barbara, John Jr. and Michele Musacchia, Dr. Dave Samuel, MR James, Don Clark, Diane Miller, Fred Wallace, Earl and Ann Hoyt, Ann Clark, all great people. I mourn the loss of my friend and mentor Dave Staples who inspired me in so many ways. Ted Nugent who has the most rapid fire vocabulary that explodes in non-stop verbiage and says what every true patriot wants to say but can't find the words. Ray Howell who makes a difference guiding our young people every day he rolls out of bed. High power reps like Steve Kaufman and one of my best friends Bill Gartland. I owe so much to my clients like Sam Topel of Fine Line, Gary Todd of Pro Release, Kent Southard, Ben Southard of Loc On, Jim Crumley of TreBark, Bob Robb the consummate outdoor writer, Dan Nigro of Pro Ears, LeRoy Young of NEET Products, Ann Clark and so many more.
My PSE buddies, Ted Lawson, Jimmy Miller and Noel Feather.
While we don't talk much I am grateful for some of the people I became friends with in the early days, Noel Feather, Ted Lawson, Rollie Mantzke, Art Heinz and Jimmy Miller, my Illinois connection and Freddie and Eva Troncoso who started the arrow rest revolution at Golden Key-Futura. They all made an impression on me but I have to say the single most, strongest, penetrating impression was the first time I met Papa Bear. I was at my first Clinton Indiana Bowhunter Shoot and hosting the first Outdoor Adventures Banquet for PSE. I was in the lobby and there was Fred Bear. I walked up, extended my hand and introduced myself. I was already in awe but when that great man fixed me with those blue eyes and that massive hand took mine it was like nothing I have ever experienced. Here I was, ad guy for the competition and in that brief meeting it became crystal clear why this man had the respect of so many people. His warmth lit me up like a light bulb. He commanded so much respect. I met him a few times after that but that first meeting has stayed with me ever since. There is and maybe will never be another like him in our industry.
FA: Anyone ever rubbed you the wrong way you want to talk about?
I've seen a few that I thought were bad for our industry but in all honesty I can't think of one person I have met since that first day at PSE in 1977 that I have had a problem with. All in all, this industry has some of the finest people on the planet and I feel honored and privileged to have spent so much of my life in it.
FA: Ok, now, I know you have a life outside of archery. This is how you make a living. What do you do for fun to unwind?
Some people are going to be surprised perhaps but it isn't bowhunting. I play tennis, still work out at the gym but the thing I discovered three years ago is golf. I try to play twice a week and absolutely love it. I've been involved in martial arts, football, and baseball. I shoot pool and play tennis and my girl friend , the best thing to happen to me in my adult life, and I love to dance. Golf is the single hardest, most challenging sport I've ever tried to do and probably the most rewarding. And I've reached my goal to shoot consistently in the mid 90's in my third year. And the best part, I've got my best buddy Joe Stasnek to play golf with, share the fun and even better, Sue, the love of my life, allows me to with nary a complaint. Now that is rare. ha
FA: What are your long range goals for Bowhunting.net and Hawk Associates?
As long as I stay healthy I plan on doing both for another 5 to 10 years. I'm very picky now as to whom I work with as a Hawk client. As far as bowhunting.net I actually will take on a larger roll, spend more hours on that as the years progress. There are so many directions Robert and I want to go. Then, somewhere between now and later, we will probably sell bowhunting.net and retire.
My sister Carol, Mom and Dad after moving to Tucson in 1981.
FA: Ok, I know you recently lost your father. A war hero and a good man. Can you tell our readers about his life?
It's always hard losing parents. They are the one part of your life that is the closest to you and have the most longevity. Dad was pretty gregarious with everyone. He lived life on his terms and always came out on top. He was a little guy from a little town who wanted to fly. WW II broke out and he was in the National Guard. He applied for and ended up in the Army Air Corps were he went to Officers Candidate School, got is commission and his wings. He flew bombers in Germany, fighters in Korea and was in Nam during the Tet Offensive. He retired from Tucson in 1968 as a Lt Col. at 48, went on to fly for International Air Bahama until 58 then retired to New Smyrna Beach until Mom died. When Mom died in 2000 Dad moved to Navarre Florida until this past Nov when he died at 88.
A balmy day at the beach July 4th with my girl friend Sue and her son's lovely family, San Francisco style 2008.
FA: How would you like to be remembered by the archery community Rich?
I think most of all, respected. I would like people who know me to remember me as a hard worker who did what he could to help people. Honesty is another thing I would hope I'm remembered for. I've lost so many friends these past few years so I know how quickly life is over. At that junction all we have are the memories and I would hope people would think of me favorably.