High-energy musical entertainment set to take the stage at the 2027 ATA Industry Celebration
NEW ULM, MN — Prepare for an evening of lively entertainment as Grammy-winning songwriter and performer Aaron Raitiere takes the stage alongside returning crowd favorite Ciera MacKenzie at the 2027 ATA Industry Celebration. Join us on Thursday, January 7, from 6 to 9 p.m. during the ATA Trade Show in Indianapolis for a night filled with foot-tapping, hand-clapping fun that will have you up on your feet!
The industry’s biggest night brings ATA members together for an enjoyable evening of great music, excellent company, and a celebration of the individuals who shape the archery and bowhunting industry. Attendees will enjoy live performances, complimentary food and drinks, opportunities to reconnect with friends and colleagues, and the chance to honor industry leaders. The excitement continues with a live auction and raffle drawings throughout the evening. The Industry Celebration is free for all registered ATA Trade Show attendees.
After an outstanding performance at last year’s Industry Celebration, MacKenzie will return to the ATA stage in 2027. The Nashville-based singer, songwriter, and talented guitarist is celebrated for her energetic mix of country, pop, rock, jazz, and blues. Her engaging performance style is sure to get the crowd on its feet. MacKenzie began her musical journey at age 12 under the mentorship of country music legend Toby Keith.
Her music has been featured on Showtime, Netflix, and Hallmark, and she has opened for artists including Big & Rich, Joe Diffie, Tracy Lawrence, Mark Chesnutt, and Trick Pony. As a Gibson-sponsored artist and multi-instrumentalist, MacKenzie’s recent releases include “The Director,” “Half The Time,” and “If It Ain’t Love.”
Joining MacKenzie is Raitiere, a Grammy-winning songwriter, performer, and visual artist from Central Kentucky. He brings a fun and energetic style to the stage. Raitiere won a Grammy for writing “I’ll Never Love Again,” which was performed by Lady Gaga in “A Star Is Born.” Additionally, he received a Grammy nomination in 2023 for his work on Ashley McBryde’s album “Lindeville.”
His extensive songwriting credits include collaborations with Lainey Wilson, Ella Langley, Riley Green, Luke Combs, Miranda Lambert, Ed Sheeran, Midland, Whiskey Myers, Travis Tritt, Ashley Monroe, The Oak Ridge Boys, and many others.
Reserve a Table for Your Group
General seating at the Industry Celebration is free for all registered ATA Trade Show attendees, but companies and groups looking to enjoy the evening together can reserve a table for 10 for $350.
Make table reservations by Jan. 1, 2027. To reserve a table, contact Wendy Forst at wendyforst@archerytrade.org or (507) 233-8131.
About ATA Show Week
ATA Show Week occurs from January 7 to 10, 2027, at the Indiana Convention Center in Indianapolis. This event brings together the archery and bowhunting industry for four days of business, new products, competition, and networking.
• Jan. 7-8: ATA Trade Show
• Jan. 8: S3DA Indoor Open
• Jan. 8-10: NFAA Rushmore Rumble // Hyundai Indoor World Series 500
• Jan. 9-10: Archery & Bowhunting Supershow
Registration for the 2027 ATA Trade Show and ticket sales for The Archery & Bowhunting Supershow are now live. To learn more about ATA Show Week, including event schedules, participating brands, and registration and ticket options, visit atashow.com.
Interested in Exhibiting or Sponsorship Opportunities?
To learn more about exhibiting and sponsorship opportunities throughout ATA Show Week, visit www.archerytrade.org/exhibitor or contact ATA Sales Manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.
Since 1953, the Archery Trade Association (ATA) has been the leading organization for manufacturers, retailers, distributors, sales representatives, and others involved in the archery and bowhunting industry. The ATA aims to increase the recruitment and retention of both new and current archers and bowhunters, as well as those who have previously participated in the sport. It strongly advocates for the industry, focusing on education, lobbying, and defending the interests of archery and bowhunting.
The ATA is dedicated to preserving and promoting the rich heritage of archery and bowhunting, ensuring continued consumer participation and successful manufacturing and retailing for future generations. The organization also owns and operates the ATA Trade Show, which is the largest and longest-running trade show in the archery and bowhunting industry worldwide.
