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GamePlan Gear and Shoot Like a Girl launch SLG Bowcase

Karen Butler by Karen Butler
March 30, 2026
in Bow Hunting Gear
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GamePlan Gear and Shoot Like a Girl launch SLG Bowcase
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Shoot Like A Girl is proud to announce that GamePlan Gear has licensed Shoot Like a Girl’s trade mark to manufacture a Shoot Like a Girl bowcase for release in 2013! The bowcase is designed with performance in mind, but with just a touch of accents to distinguish it from the rest.

The Shoot Like a Girl case will fully-protect a bow during travel and has generous organizer pockets and a comfortable shoulder sling strap. GamePlan has been a tremendous supporter of Shoot Like A Girl since they started in 2009, “In those days, our company still had to prove up to the industry”, stated Karen Butler, Founder and President of Shoot Like a Girl, “Mike Arajakis was instantly on board with our program; his company understands the value that women have in the shooting sports industry”.

GamePlan Gear designs all of their products with a focus on function. They create products that are adaptable to the environment and enhance performance in the field. “We wanted to create a product that was exclusively designed with the lady shooter in mind, and when we looked around the industry, we knew that Shoot Like a Girl is the best advocate for women’s interests in shooting sports,” said Mike Arajakis, founder of GamePlan Gear.

Shoot Like a Girl is committed to growing the number of women in shooting sports by empowering them to participate with confidence, and is excited to bring their logo to a product that is functionally suitable for a female shooter. The official launch of the GamePlan Gear’s Shoot Like a Girl bowcase was at the Archery Trade Association (ATA) show in Louisville, KY from 7 – 9, this January.

The bowcase are available now for sale at shootlikeagirl.com and gameplangear.com . Shoot Like A Girl (SLG², Inc) Shoot Like A Girl (SLG², Inc) is a company dedicated to growing the number of women in shooting sports by empowering them to participate with confidence. With the help of their corporate sponsors, Hunter Safety System, Bear Archery, Bohning, BowTech, Gerbing’s Heated Clothing, GamePlan Gear, Gold Tip Arrows, Haley Vines Outdoor Collection, Hoyt, Just for Does, Leupold, Mathews Inc, Muzzy Products Corp, Mossy Oak, Prois, Rocky Mountain Elk Foundation, Smith Optics, ThermaCELL, Victory Archery, Waffle House, PSE and ASA; they travel around the country tointroduce new shooters to archery and provide experienced shooters a once in a lifetime opportunity to try multiple bows in draw weights and lengths that fit them.

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