It’s About Time: Muddy Announces Official Launch of Camouflage Systems Built Exclusively for Women
Irving, TX – September 2026 – After months of anticipation and even more time spent developing, field-testing, and fine-tuning, Muddy is thrilled to announce the official launch of two all-new camouflage layering systems engineered exclusively for female hunters.
“Finally,” said Josette Colver, Senior Marketing Manager. ”Female hunters can quit compromising. Created for hunters, by hunters, these camo lineups deliver flattering fits and remain functional in the field throughout the season. Every fabric, pocket, stitch, and layer was intentionally designed using extensive field testing and feedback from field staff, pro-staff, and in-house experts, resulting in a system built around how women move, hunt, and perform, so they’re always at their best.”
Designed from the ground up specifically for women, the DV8 and Timber Recon Xtreme (TRX) systems feature complete layering solutions comprising base, mid, insulation, softshell, and hardshell pieces, giving female hunters the ability to adapt seamlessly to changing conditions, seasons, and pursuits without compromising comfort, mobility, or fit. Engineered to work as part of a complete system, each piece combines tailored articulation, strategic insulation mapping, moisture management, and advanced camouflage patterns to perform naturally while maintaining superior concealment in the field.
There you have it, ladies. No more borrowing from the guys. No more bulk. No more compromising. It’s about time.
Both the DV8 and TRX women’s camouflage lineups are now available online and through various retailers nationwide. To learn more about Muddy’s full product assortment, visit GoMuddy.com. If you have additional questions or media inquiries, please email marketing@gsmorg.com. You can also learn more and explore the full family of GSM brands at www.gsmoutdoors.com.
About Muddy:
Founded by hunters, for hunters, Muddy® Outdoors has quickly expanded the tailored line of tree stands, tree stand accessories, and safety harnesses it was founded on to include a wide assortment of box blinds, ground blinds, trail cameras, climbing systems, hunting boots and apparel, and more—all in less than 20 years. Known for delivering quality, dependable products for every kind of outdoorsman at prices that fit any budget, Muddy is today the most versatile, all-encompassing hunting brand on the market.
