From: Shannon Salyer – Chevalier Advertising
Just in time for turkey season, ThermaCELL is introducing a newly designed hand-held Appliance with many upgrades for the outdoor enthusiast. Taking into consideration customer feedback, ThermaCELL has redesigned the Appliance to be more user-friendly.
An ergonomically designed casing and matte finish ensure outdoorsmen will be able to hold the unit in comfort and stay concealed. The smoother functioning and quieter On/Off button will also be desirable to hunters who want to remain unnoticed in the field.
“We are really pleased with the improvements made to the Appliance based on our customer feedback which has improved the functionality and versatility,” said Allegra Lowitt, vice president of marketing.
The ThermaCELL system creates a 15 x 15 ft zone of protection that is up to 98 percent effective against mosquitoes and other biting insects. The unit operates on a single butane cartridge that heats a mat releasing allethrin, a synthetic copy of a naturally occurring insect repellent found in chrysanthemum flowers. Each mat contains enough repellent for four hours of protection and each butane cartridge will operate the unit for 12 hours.
The new ThermaCELL Appliance will be available in Realtree (MSRP $29.99)and Olive (MSRP $23.99) in spring 2011. The new ThermaCELL unit measures 7.5” long and 1.5” thick, and is 3” wide at the top, 1.5” at the bottom. It weighs a mere 7.1 ounces with a full butane cartridge and is 15 percent narrower at the grip.
Product attributes of the newly designed Appliance include:
• Ergonomic hand grip designed for a palm fitting grasp to ensure easy transport and use
• Matte finish allows hunters to stay concealed in the field
• Quiet ON/OFF button helps preserve outdoor tranquility and does not disturb wildlife
ThermaCELL, a division of The Schawbel Corporation of Bedford, Massachusetts, utilizes patented technology to create cordless, portable appliances and lanterns powered by replaceable butane cartridges. For more information on ThermaCELL’s complete line of products or for retail locations, please visit www.thermacell.com or call 1-8-NO-SKEETERS.
