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Home How to Bow Hunt

Shot Placement Trick

Wade Nolan by Wade Nolan
March 31, 2026
in How to Bow Hunt
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Shot Placement Trick

Here is the broadside shot. Aim at the Center Kill marble.

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Sponsored by: Whitetail University, Atsko Products 

By: Wade Nolan Bowhunting Biologist
By: Wade Nolan Bowhunting Biologist

Most bowhunters are good at hitting the dot at 20 yards. Some are even good at hitting the vital circle on a foam deer at that distance. So why do I constantly hear about long blood trails or lost deer? The answer is because at the exact moment of the shot most bowhunters fail to shoot at the right spot. You heard me right. It’s not that they fail to pick a spot…which is a disaster, but most bowhunters don’t know where to hold. I’m going to fix that problem for you.

Last winter I met a remarkable man at the Archery Trade Show. His name is Brian Johnson. He owns Revolution Taxidermy and Brian is an amazing anatomy sculptor. His wildlife molds are used by some of the best taxidermy experts in the world. They choose him because he is a perfectionist when it comes to wildlife anatomy.

Here is the target, but where is the perfect kill spot?
Here is the target, but where is the perfect kill spot?

Brian and I spent a lot of time talking about making the perfect shot on a whitetail. Worldwide more arrows are shot at white-tailed deer than any other animal. It stands to reason that hunters should know where to shoot them. Yet I hear story after story about bad hits. I believe that most of these “bad hits” are not a failure to shoot accurately but a failure of knowing where to aim.

Brian sculptured an anatomically accurate whitetail deer model with vital organs and then did the math to find the perfect aim spot. He calls it Center Kill Technology. Here is the secret. The aim spot is not on the outside of the deer…it is in the center of the vitals, the heart lungs and liver.

Here is your aim spot if the deer is broadside.
Here is your aim spot if the deer is broadside.

Imagine a marble positioned half-way between the lungs, half-way down from the spinal column to the sternum and behind the heart ¾ of an inch. That puts the marble in the center of all three vital axis’ -height, length and width. If you aim at the Center Kill marble, you have the greatest chance of a perfect humane kill even if you are off a little bit. It is the most forgiving aim-spot on a deer. But remember it is inside of the deer not somewhere on the hair.

Look at this example using Brian’s anatomy model. Here is the marble.
Look at this example using Brian’s anatomy model. Here is the marble.
Here is the location of the marble in the vitals, but it is actually a few inches inside of the deer from where you see it.
Here is the location of the marble in the vitals, but it is actually a few inches inside of the deer from where you see it.

Pay attention to the location of the anatomically accurate humerus and scapula (shoulder) of the deer. It angles far forward and creates a big open “V” over the heart and lungs.

Here is the broadside shot. Aim at the Center Kill marble.
Here is the broadside shot. Aim at the Center Kill marble.

A deer shot using Center Kill Technology will most often drop while still in sight. It is not possible for a deer to survive this shot. At a minimum the last breath that deer took this side of freezer wrap occurred just before the arrow got the there. If you shoot a bit forward you hit the heart. I’ve timed deer going down from a heart shot. Its less than six seconds. Veterinary anatomy professors have reviewed Brian Johnsons Perfect Anatomy Deer and offered no changes. This is it. You just need to learn it. Here is how to do it.

Last night I was sitting in a blind on my farm. I saw 8 deer including five fawns, 3 mature does and one nice 8-pt buck making a scrape. Instead of just looking at each deer I imagined the perfect kill marble buried in each. Just above the front leg. Stop looking at “the deer” and start looking at the perfect aim spot. Slow down and do this right. Soon you will do it automatically. Then you will recover more of your deer.

The “Perfect Kill Shooting System”, “Center Kill Technology”, you can do this.

If you teach bowhunting or own a bow shop you should get one of these models. Contact Brian at : Revolution Taxidermy Supply. 

Sponsored by: Whitetail University, Atsko Products 

For more from Atsko go to : Scent Control and be sure to get more information on:  Wade Nolan

 

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